You need to hire an SEO expert to grow your business. The problem is that you may not know where to start. There are many companies out there claiming that they can help your business become the next big thing. But what should you be looking for in an SEO expert? How do you know which one is the best one for your needs?
We’ve got everything you should know about how to hire an SEO expert.
Understand the Importance of SEO
Before you do anything else, understand the importance of SEO.
You are likely on a quest for an SEO expert because SEO just isn’t your thing. But in order to hire someone who is going to make a difference in your website, online presence, and ultimately your business – you need to have a basic understanding of how it works and why you need it. It’s also beneficial to know its value.
Think about this: Would you sign an agreement to pay a vendor for deliveries every week if you didn’t know what the vendor was delivering? Not a chance. You would want to know what it is you are agreeing to and how it can positively impact your business, right?
There are a ton of articles, videos, and so forth online to give you a basic understanding of the different aspects of SEO. Spend some time learning about it. Keep in mind that learning the basics of SEO will not take your business to the next level – but an SEO expert will.
Ask the Right Questions
There are certain questions that you will want to ask when it comes to hiring an SEO expert. This will not only get you the information you need to make an educated decision on who you hire, but it can also allow your potential SEO expert to see that you are serious about finding someone who is the right fit – and that you aren’t out to hire the first person you talk to.
Below are some helpful questions to consider asking:
- What does your SEO process look like for new clients?
- Do you favor certain SEO tools?
- How quickly do you expect to see results? And how do you measure them?
- How frequently do you communicate with clients?
- How much do you explain to your clients about what you are doing, technically?
- Do you stay on top of all the latest trends? How do you decide what to implement?
- How much do your services cost? And what will our agreement look like?
You may also want to ask the SEO expert what they think about your website during your discussion. Absolutely do not expect them to create an SEO strategy and go page by page through your site for an in-depth evaluation. You are simply looking for a basic honest opinion of what they think about your site – and how they think it could be improved.
State Your Expectations
Because you have taken the time to understand just what SEO can do, you should be able to put together some expectations – you know, what you are looking to get from your SEO expert. Will it be an increase in your audience? Will it be a website that has higher rankings entirely – or for a particular service?
Be able to tell your SEO expert what you are looking to achieve and what you expect from the experience. This includes the results of your digital marketing campaigns, as well as how often you’d like communication/reports from them, and so on.
If an SEO expert guarantees you all the results you are looking for and that you will be ranking highest in search engine results in the next 30 days, etc., consider it to be a red flag. Most SEO experts with a lot of experience will provide you with realistic expectations. Then, if they over-deliver, everyone is elated.