Geofencing - Marketing Location Based Advertising

Target 100-1 Million Individual Locations!

Our Geofencing and addressable (household) geofencing technology can give advertisers the competitive edge they’ve been looking for and that none of their competitors are using.

See mobile location based advertising in action:

  • Personal Injury Lawyers wanting to reach accident victims at ER Centers, Hospitals, and Car Repair Centers.
  • Trade Show Exhibitors who want to advertise their business to 1000’s of targeted users.
  • Car dealership who desires to target their competitor dealerships and measure foot traffic back to their showrooms.
  • Retailer or franchise wants to run a customer loyalty program, so they build geo fencing around their own stores to drive repeat customers.
  • Restaurants and other brick and mortar businesses that want to target customers nearby.
  • Not sure if Geofencing is for you? Reach out to us!

How Geofencing Advertising Works:

A virtual geofence is traced around an event location where the advertiser wants to build an audience based on their visit to that particular location during a set, scheduled timeframe.

When people enter the geo-fenced location during the set timeframe, they will then become a part of an audience that can later be targeted following the event.

 

As the user visits various apps downloaded on their phone (Angry Bird, Weather Channel, Emoji Keyword, Words With Friends) or browses the internet on the mobile browsers, they begin to see ads from said advertiser.

 

User can see those Ads for 1 day and up to 30 days after he/she has entered the geo fence.

 

Via what we call geoframing, we can even reach users who have visited those same locations in the past two years.

 

Geo fencing marketing is the perfect solution for people that want to target a group of people attending a specific event and get more reach out of their ad spend rather than simply zip code targeting or city-wide targeting beit New York, Chicago, Washington DC, Los Angeles, Miami FL, or even Atlanta, GA.

Location Based Advertising (Geo-Fencing)

Our Beacon Free geo fencing technology allows companies to target people based on their physical activities. We can build your geofences where your customers are, not where you want them to be.

 

Whether it’s a particular event or a physical building you want geo fenced, this can be a powerful mechanism to serve ads to individuals based on their physical location.

 

Is My Advertising Producing Actual Walk-Ins To My Store?

Our geo fencing technology can even track those who have seen your ads and determine if they walked inside your store. Conversion zones are a powerful means to track your online advertising to offline conversions (meaning those people who physically went to a particular location as a result of seeing your Ads).

Target 1,000 To 1,000,000 Home Addresses With Laser Precise

“Addressable Geofencin"

Do you have a list of customers or business addresses? Addressable Geo-Fencing can be used both as a stand-alone tactic and to improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts that target specific households. By extending the reach, improving the frequency, and providing foot traffic attribution through conversion zone tracking, Addressable Geo-Fencing makes all household and business address targeting efforts more effective through our automated platline geofencing drawing capabilities.

  • Highly Precise – Targeting is based off of plat line data from property tax and public land surveying information to maximize precision of addresses being targeted. Up To 90% Match Rate.
  • Highly Scalable – Up to 1 million physical household and business addresses can be targeted per campaign.
  • Provides Foot Traffic Attribution – Conversion Zones can be used with Addressable Geo-Fencing campaigns to track uplift in foot traffic to the advertiser’s location.
  • Multiple Creative Formats Available – Advertisers can utilize static ads, video ads, and OTT (i.e Roku) Ad campaigns with addressable geofencing.
  • More Precise Than IP Targeting – Addressable geofencing is even more precise than IP Address Targeting, yielding a 90% match rate.

Key Geo Fencing Benefits:

  • Only Need Location Services of Mobile Device Turned On. NO OTHER REQUIREMENTS NEEDED
  • 90% of individuals typically have location services turned on
    Does not require Physical BEACONS
  • Location File Import and Export Capability
  • Granular Localization via Custom Shapes & Sizes
  • Target location visitors or event attendees for 1 day – 30 days
  • Serve ads across the 600,000 App’s we have access to
  • Retarget customers who visit or commute through any geo-fenced location