Frequently Asked Questions

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What does SEO stand for?

SEO stands for Search Engine Optimization, which is the process of increasing organic (unpaid) website traffic by increasing the visibility of a website or a web page to users of a search engine. All major search engines like Google or Bing have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what is most relevant to users. Ultimately, SEO is all about enhancing content to improve where you show up in the SERP, or search engine results page.

Which is better, SEO or PPC?

Both SEO and PPC strategies offer great benefits to businesses for driving traffic and increasing conversions. The results lifecycle from an SEO perspective takes longer than that of PPC but drives unpaid traffic at no cost per click. PPC, on the other hand, involves the paid ads that display atop the SERP (search engine results page) before the organic search results.

Where do I start my SEO strategy?

The best way to jumpstart your SEO strategy is to ensure you are working with a website platform that supports SEO. Additionally, you will want to make sure you are choosing strong topic targets and long-tail keywords based on these topics. A great way to continually see success with your SEO results is to frequently create new content and measure its success on a consistent basis. Another big factor in selecting your SEO strategy is understanding what type of SEO campaign best fits your business. If you are a smaller business, a local SEO plan using local citation would make more sense than a larger, national SEO plan that targets more on broader and more costly keywords.

Which SEO strategies are popular?

The 3 highest recommended SEO strategies are On-Page Optimization, Off-Page Optimization, and technical SEO. On-page SEO refers to both the content and HTML source code of a page that can be enhanced, as opposed to off-page SEO which refers to back links and other outside signals (the stuff that doesn’t appear on the website to a user). Technical SEO refers to the process of optimizing the infrastructure of your site for the crawling and indexing phase.

What does PPC stand for?

PPC stands for pay-per-click, an internet marketing platform in which advertisers or businesses pay a fee each time one of their ads is clicked. Basically, it’s a way of buying visits to your website, rather than accumulating those visits organically.

Where do I start my PPC strategy?

The first step in a successful PPC platform is knowing your goals. Is the objective you are after to create brand awareness? Leads or sales? No matter what your end goal is, there is a PPC strategy for you. Once you determine what your goal is, you need to define who your target audience is and what keywords you want to compete for. These factors, in addition to optimized landing pages are a combination sure to result in success.

Which PPC strategies are popular?

There are many popular PPC strategies available to businesses today. Some of the most results-yielding strategies involve conversion tracking, landing page optimization, targeted bidding on clicks, conversions, locations or audiences, and a myriad of ad types to utilize in order to display the most compelling ads.
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